Media coverage
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Media coverage
Title BBC UK Feature on Optical Spectroscopy for Honey Authenticity Monitoring Degree of recognition International Media name/outlet BBC UK Media type Television Country/Territory United Kingdom Date 8/04/25 Description Our research on honey quality and authenticity monitoring using optical spectroscopy was featured in a UK national broadcast on BBC UK. The segment highlighted the use of spectroscopic techniques to ensure honey authenticity, presented by Prof Alex Rozhin. The portable USB-based spectrometer developed during my PhD research was demonstrated during the broadcast and appears at multiple points in the segment, showcasing its practical application in real-world quality assessment. URL https://www.bbc.co.uk/iplayer/episode/m0029syj/morning-live-series-7-08042025?seriesId=unsliced&page=6 Persons Syed Atif Iqrar