Is Boris Johnson Really Trying To Game Google Search Results?

Description

Expert contribution to article in Wired UK magazine

Subject

Some commentators think Boris Johnson has tried to manipulate search engine results by using unusual phrases or saying strange things. One example is his claim that he makes model buses in his spare time, the idea being that this would appear in search results above the bus with the heavily criticised slogan used in the Brexit campaign. Drawing on expert opinion, this article highlights that search engines are not so easy to trick and that the alggorithm used is too complex to game with this approach.