Navigating culture differences in Western deals in China

  • Haviour Xihui Chen
  • Steven Swientozielskyj

    Press/Media: Press / Media


    A business intermediary, Zhongjian ren, can help Western companies build relationships and trust when making deals with Chinese companies. The article provides some points to consider in relation to intermediaries and tips to navigate cultural differences in Western business deals in China.


    Financial Management; Global Economy and Markets; Governance and Risk

    Period1 Dec 2020

    Media contributions


    Media contributions