Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Relationship banking Business & Economics
Managers Business & Economics
Customer value Business & Economics
Competitive advantage Business & Economics
Grounded theory Business & Economics
Customer information Business & Economics
Risk-adjusted returns Business & Economics
Return on assets Business & Economics

Profiles

No photo of Terence Carr

Terence Carr

Person: Academic

Photo of Alexander Finlayson

Alexander Finlayson

Person: Academic

19972018
Photo of Yongsheng Guo

Yongsheng Guo

Person: Academic

20132017

Research Output 2013 2017

Implementing Relationship Banking Strategies and Techniques and Improving Customer Value

Guo, Y., 2017, In : Finance and Market. 2, 2, p. - 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Customer value
Relationship banking
Managers
Customer relationship
Customer focus

An exploration of the value creation process in bank-corporate communications

Guo, Y., Holland, J. & Niklas, K., 29 Jul 2014, In : Journal of Communication Management. p. -

Research output: Contribution to journalArticleResearchpeer-review

Open Access
3 Citations

Establishing bank-corporate relationships and building competitive advantages

Guo, Y., Holland, J. & Kreander, N., 1 Mar 2013, In : Journal of Financial Services Marketing. 18, 1, p. 27-39 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Relationship banking
Competitive advantage
Managers
Grounded theory
Customer relationship