Research Output per year
Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit
Relationship banking
Business & Economics
Managers
Business & Economics
Customer value
Business & Economics
Competitive advantage
Business & Economics
Grounded theory
Business & Economics
Customer information
Business & Economics
Risk-adjusted returns
Business & Economics
Return on assets
Business & Economics
Profiles
Yongsheng Guo
- Business Research Group
- TUBS Finance & Fraud - Senior Lecturer in Accounting and Finance
Person: Academic
Research Output 2013 2017
- 3 Article
Implementing Relationship Banking Strategies and Techniques and Improving Customer Value
Guo, Y., 2017, In : Finance and Market. 2, 2, p. - 14 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Customer value
Relationship banking
Managers
Customer relationship
Customer focus
An exploration of the value creation process in bank-corporate communications
Guo, Y., Holland, J. & Niklas, K., 29 Jul 2014, In : Journal of Communication Management. p. -Research output: Contribution to journal › Article › Research › peer-review
Open Access
Establishing bank-corporate relationships and building competitive advantages
Guo, Y., Holland, J. & Kreander, N., 1 Mar 2013, In : Journal of Financial Services Marketing. 18, 1, p. 27-39 13 p.Research output: Contribution to journal › Article › Research › peer-review
Relationship banking
Competitive advantage
Managers
Grounded theory
Customer relationship