TUIBS Finance, Performance & Marketing

Research output

Research output per year 2009 2019 2020 2021 2022 2023 2024

• 254 Article
• 23 Paper
• 17 Conference contribution
• 13 Chapter
• 25 More
  • 6 Commissioned report
  • 3 Book
  • 3 Preprint
  • 2 Other report
  • 2 Entry for encyclopedia/dictionary
  • 2 Conference article
  • 2 Editorial
  • 1 Abstract
  • 1 Other
  • 1 Review article
  • 1 Other contribution
  • 1 Doctoral Thesis

Research output per year

Research output per year

Search results

• 2024

  "Online brand community engagement and brand evangelism; the role of age, gender, and membership number"

  Bhandari, M. P., Bhattrai, C. & Mulholland , G., 19 Mar 2024, In: Journal of Product and Brand Management.

  Research output: Contribution to journal › Review article › peer-review

  Open Access

  • Online Brand Community Engagement 100%
  • Online Brand Community 100%
  • Brand Evangelism 100%
  • Brand Community 100%
  • Facebook 100%