Personal profile
Academic Biography
Alessia Olivetti is a Lecturer in Aviation and Tourism at Teesside University International Business School. She holds a BSc in Aviation Management from Coventry University and an MSc in Strategic Marketing Management from Aston Business School. Her professional background spans multiple facets of the aviation sector: she has worked as a simulator pilot supporting air traffic control training, a marketing communications executive for an airport organisation in the United States, and a cabin crew member. She has also led marketing communications for a European aviation non-profit, where her responsibilities extended to its Diversity & Inclusion initiatives, and contributes analysis to aviation market intelligence platforms.
Alongside her academic career, Alessia is a private pilot. Her industry experience and applied perspective inform her teaching, enabling students to connect theoretical concepts with real-world practice. She maintains strong professional links across the global aviation industry, collaborating with pilots, airline and airport managers, ground operations specialists, and aviation media professionals.
Summary of Research Interests
Her research interests include:
- Strategic fleet planning and network development
- Services marketing and customer experience in air travel and tourism.
- Organisational and regulatory influences on safety and performance.
- AI adoption, digital transformation, value co‑creation, and responsible practices in aviation and tourism services.