Damilola Joseph

Damilola Joseph

Dr, Lecturer in Business

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Personal profile

Academic Biography

Dr Oluwadamilola Joseph FHEA is a Lecturer in Business and Marketing at the Department of Aviation, Tourism, Finance and Marketing at Teesside University International Business School. Dr Damilola has a PhD in Strategy, Enterprise, and Innovations, with a strong research focus on Trust and Risk Perceptions in Financial Services Relationships. Her PhD focused on investigating and exploring the process of trust development from a psychological and sociological perspective, into understanding the trusting actions, and behaviours of financial advisors, and investors in complex investment settings in a developing context.

Courses taught includes: Foundations of Marketing, Introduction to Business Environment, Personal and Professional Development, Enterprise in Practice, Business Research Methods, and Postgraduate Business Research Methods

Membership of Professional Associations

Chartered Institute of Marketing 

British Academy of Management

Institute of Small Business and Entrepreneurship

Summary of Research Interests.

  • Digital Entrepreneurship in developing economies 
  • Trust and Risk Perceptions
  • Data Privacy
  • Data Security
  • Financial Services Marketing
  • Consumer Behaviour
  • Artificial Intelligence and Financial Services Marketing
  • Gender and Entrepreneurship

Education/Academic qualification

Bachelor, Marketing , Covenant University

PhD, Strategy, Enterprise and Innovations, University of Portsmouth

Master, Business and Management , University of Portsmouth

Collaborations and top research areas from the last five years

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