Femi Waters-Ajisafe is a Principal Lecturer (Marketing and Recruitment). Femi teaches on undergraduate and postgraduate marketing courses, and is the academic lead for the Marketing Clinic.
She is a Senior Teaching Fellow of the Higher Education Academy, and a member of the Academy of Marketing.
Her research interests include consumer behaviour, strategic marketing, and practice-based learning.
In addition to her role as a lecturer at Teesside University, Femi has considerable industrial experience in key account management, business development, and marketing consultancy and has led on a number of strategic marketing KTP's and KEI's in partnership with local SME’s.