Research output per year
Research output per year
Personal profile
Academic Biography
Dr Jayne Rodgers gained her PhD in International Communications from the University of Leeds in 2000. Her teaching and research addresses digital technologies and social change and now focuses on the impact of social media and digital marketing. As an academic, she has taught in the UK and Canada and has presented her research at conferences around the world. As an industry specialist, she has helped hundreds of businesses develop digital skills through her work as a trainer and mentor on the Google Digital Garage project.
She is a Senior Fellow of the Higher Education Academy.
Education/Academic qualification
PhD, University of Leeds
Award Date: 15 Sep 2000
Master, University of Leeds
Award Date: 1 Nov 1995
Bachelor, Leeds Trinity University
Award Date: 15 Jul 1992
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Research output
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The role of Influencer Trustworthiness and Credibility in marketing messaging to promote health behaviour change
Rodgers, J. & Beardsmore, E., 24 Sep 2020.Research output: Contribution to conference › Paper
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A Uses And Gratifications Exploration Of Young Women's Instagram Usage
Rodgers, J. & Dee, G., 5 Jul 2019.Research output: Contribution to conference › Paper › peer-review
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Slave To The Algorithm: Are Keywords Killing The Creativity Of SMEs?
Rodgers, J. & Keegan, B. J., Jul 2018. 4 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile28 Downloads (Pure) -
Sounds Complicated? Music, Film, and Media Synergies
Rodgers, J. & Davison, A., Jan 2005, Resounding International Relations. Franklin, M. I. (ed.). Palgrave Macmillan, p. 53-70Research output: Chapter in Book/Report/Conference proceeding › Chapter
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The Internet, Politics, and Missile Defense
Rodgers, J., Jan 2005, Media and Conflict in the Twenty-First Century. Seib, P. (ed.). Palgrave Macmillan, p. 83-103Research output: Chapter in Book/Report/Conference proceeding › Chapter
Press / Media
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Is Boris Johnson Really Trying To Game Google Search Results?
1/10/19
1 Media contribution
Press/Media: Press / Media