Personal profile

Academic Biography

Dr Leon Davis is a Senior Lecturer in Marketing and Events Management at Teesside University International Business School. He was awarded his PhD in Sports Event Sociology from Teesside University in 2020.

Leon’s research interests cover several fields across marketing, sports and events including fandom, consumption/prosumption, event marketing, strategic marketing, strategic management, historical perspectives on sport. His PhD explored the critical role of fans at live sports events, namely PDC darts events, and he examined how their actions were crucial to the live event spectacle created by a number of broadcasters such as Sky Sports.

Prior to his academic career, Leon worked in the sport and leisure sector in health and fitness for the likes of Nuffield Health, Virgin Active, and Fitness First. He also worked in online media for companies at music events and festivals across the UK and Europe. He then progressed in FE before starting his HE career at the University of Northampton in 2013. He has also worked at Leeds Beckett University and the University of Lincoln.

Leon has taught many modules including Marketing Project, Event Planning, Marketing for Events, Event Production, Consumer Culture, Sport and Leisure Management, Sustainability in Sport, Live Event Management, Research Methods, Strategic Management, and Strategic Marketing. Other teaching and research commitments include supervision of research projects at PhD, DBA, Masters and undergraduate levels. 

Leon is a Senior Fellow of the Higher Education Academy.

Academic Achievements

Senior Fellowship of the Higher Education Academy (SFHEA) 

Fellowship of the Higher Education Academy (FHEA)

DMI Level 5 Professional Diploma in Digital Marketing

Level 4 Certificate to Teach in the Lifelong Learning Sector (CTLLS)

Level 3 Preparing to Teach in the Lifelong Learning Sector (PTLLS)


Summary of Research Interests


Sports Marketing

Live Event Management

Consumer Culture


EDI Provisions at live events

Education/Academic qualification

PhD, Critical analysis of the role of prosumer fans at live PDC darts events, Teesside University

Award Date: 1 Dec 2020

Master, MA Sport, Culture and Community, Sheffield Hallam University

Award Date: 1 Oct 2012

Bachelor, Sports Sociology, Sheffield Hallam University

Award Date: 1 Jul 2007


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