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Ran Cao


  • Teesside University Business School

    United Kingdom

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Personal profile

Summary of Research Interests

Marketing: Service Marketing/ Service-dominant Logic/ Value Cocreation/ Service Ecosystem/ Customer Behaviour/ Customer Learning/ International Marketing
Health: Health Service/ Chronic Condition Self-management/ Patient Empowerment/ Diabetes/ Remote Diagnostics/ Digital Pathology/ Artificial Intelligence (AI) in Health/ Global Health
Education: Adult Education/ Self-directed Learning
Sociology: Social Network/ Culture
Methodology: Qualitative/ Quantitative/ Social Network Analysis

Learning and Teaching Interests and Activities

Ran is currently teaching the following modules (Level 3-7):

  • Agile Management
  • Business Enterprise
  • Event Planning
  • Sales and Marketing
  • Introduction to Business Environment
  • International Market Envirionment
  • International Business and Management
  • Applied Practice
  • Research Methods
  • The Market Environment
  • Senior Leader Master's Degree Appenticeships (CMI, Level 7)
  • MBA Dissertation
  • Undergraduate Business Project
  • Undergraduate Dissertation
  • Postgraduate Dissertation

Enterprise Interest and Activities

  • Artificial Intelligence (AI) in Medical Imaging and Remote Diagnostics/ Global Health
  • Chronic Condition Self-management Service and Platform
  • Director of

Academic Achievements


University of Nottingham     BA (Hons) International Business Management

University of Nottingham     Msc Marketing

University of Nottignham     PhD in Business and Management (completing)    


Working Experience in Academia:

2017-2019         Durham University

2020- present    Teesside University

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