Personal profile
Academic Biography
A brand expert, strategic thinker, entrepreneur, and product expert with a digital first mindset. Over 15 years’ experience with e-commerce focused companies and more than 25 years’ experience within global brands, agencies, innovators, and market disruptors. Acting as strategist, connector and brand guardian shaping future strategy, creative marketing concepts, new product development and company growth.
A product, strategy and marketing expert having held leadership roles at brands including Nike, Berghaus, Sean John, Bazaar Group and Rip Curl.
Has worked across the world within different cultures and markets. Based at various times in New York (USA), Annecy (France), Amsterdam (The Netherlands), alongside secondments in Asia and Australia as well as residing in the UK.
Brings etensive experience to academic thought and practice.
Education/Academic qualification
Master, Masters of Business Administration (MBA) , Open University Milton Keynes
2008 → 2010
Award Date: 31 Dec 2010
Bachelor, BSc (hons) Textiles and Fashion Design Management, Heriot-Watt University
1994 → 1998
Award Date: 16 Jun 1998
External positions
Product and Strategy Director, Vivida Lifestyle
2022 → 2023
Head of Brand and Product, The Bazaar Group
2020 → 2021
Managing Director, Little Land Play Ltd
2017 → 2020
Founder and Director , I Sunk Your Battleship
2013 → 2017
Product & Design Lead, Global Football Apparel, Nike
2011 → 2013
Head of Design and Studio, Berghaus
2008 → 2010
Mountainwear Global Product & Design Director, RipCurl
2004 → 2008
Head of Product and Design, Ecko Function
2003
Product & Design Director, Sean John
2003 → 2004
Luggage/ Accessories and Technical Apparel Designer, Animal
2001 → 2003
Menswear Designer, Ellesse International
2000 → 2001
Sports Luggage Designer, JPM Resources
2000
Snowboard and Skiwear Designer, Trespass International
1998 → 1999