Personal profile

Academic Biography

Shaista Noor did her Ph.D. in Business from Taylor’s University Malaysia and recipient of Taylor’s Excellence Research Award. Her research interest includes women's entrepreneurship, commercialization, leadership, management, aging, HEIs &SDGs. She has published numerous papers in renowned journals. She is associated with the World Association of Sustainable Development (WASD) United Kingdom, London as a Country Coordinator (PAKISTAN). She is also an active reviewer of various renowned journals.

Academic Achievements

Best Presenter Award of Post Graduate Post Defense Colloquium 2014 organized by Faculty of Management, UTM, and Universiti Teknologi Malaysia (UTM), Malaysia on November 26, 2014. 

Best Postgraduate Student Award (2015), Faculty of Management, Universiti Teknologi Malaysia (UTM), Malaysia.

PhD Research Fellowship Award Taylor’s University, Lake Side Campus, Selangor Malaysia (Research Scholarship) 2018-2021.

Excellence in Reviewing Award 2021 by Asian Journal of Advances in Medical Sciences, MB International Media and Publishing House, 83-A Princess Street, Edinburgh, UK 

 Top Reviewer Award in Cogent Economics & Finance, Taylors & Francis Group, UK   Q2 journal, with a 2.3 CiteScroe (2021).

Recipient of Quest Fellowship Program 2022 on Innovation & Entrepreneurship, Cohort 1 initiated by Tellus Business School Barcelona & Queen’s University, Canada (Dunin Deshpande Queen’s Innovation Centre).

Summary of Research Interests

She undertakes research in various management and entrepreneurship-related topics. Her research works (publications & book chapters) have appeared with renowned journals and Publishers such as the International Journal of Advance Operations Management, World Journal of Entrepreneurship, Management, and Sustainable Development, Management Research Review, Leadership in Health Services, Routledge, Springer, and Edward Elgar publisher.


  1. International Journal of Quality Research
  2. Australian Journal of Management
  3. FIIB Business Review  
  4. Education Research Journal  
  5. Journal of Economics and International Business Management
  6. Journal of Health Organization and Management.
  7. Journal of Cogent Economics and Finance
  8. Frontiers in Public Health
  9. Journal of Health Organization and Management
  10. SAGE Open, USA
  11. Risk Management and Healthcare Policy
  12. Asian Women
  13. Asia Pacific Journal of Business Administration
  14. International Journal of Care and Caring, Policy Press, UK
  15. Community, Work & Family (Taylor & Francis Online), UK 
  16. Cogent Business & Management (Taylor & Francis), UK
  17. Applied Economics Letter (Taylor & Francis), UK
  18. Cogent Education (Taylor & Francis), UK
  19. Management Research Review (Emerald Publishing)

Learning and Teaching Interests and Activities

  • Business Ethics and Values
  • Principles of Marketing
  • Leadership and Change Management
  • Leading Strategic Change
  • Organizational Behaviour  
  • Strategic Customer Management
  • Entrepreneurship
  • Entrepreneurial Leadership
  • Research Methodology
  • Management of Public Enterprise
  • Business Communication
  • Strategic Management
  • Total Quality Management
  • HRM

Education/Academic qualification

PhD, Critical Success Factors (CSFs) of Women Entrepreneurs in Service Industry: A Case Study of Ageing Care Centres in Malaysia., Taylor's University Malaysia

1 Oct 20181 Oct 2021

Award Date: 1 Oct 2021

Master, Masters in Management Technology (By Research)Commercialisation of Academic Research in Higher Education Institutions of Pakistan. , Universiti Teknologi Malaysia

1 Oct 20131 Oct 2015

Award Date: 1 Oct 2015

Master, Master in Public Administration , Fatima Jinnah Women University, Rawalpindi

External positions

CARA Fellowship Program (2023-2024)Mentor , CARA (the Council for At-Risk Academics)

28 Jun 202328 Dec 2023

International Mentor for Commonwealth Women's Leadership Program 2023, Association of Commonwealth Universities

12 Apr 202312 Apr 2024

Reviewer of Science Journal of Business and Management(SJBM) , Science Journal of Business and Management

16 Nov 202116 Nov 2023

WASD UK Country Coordinator (Pakistan), World Association for Sustainable Development (WASD): United Kingdom, London, GB

8 Jul 2021 → …

Visiting Faculty School of Business , Universiti Teknologi MARA

1 Mar 20211 Jul 2021

Coordinator Research Resource Centre SDGs Hub , Fatima Jinnah Women University, Rawalpindi


Lecturer School of Business , INTII University ,Malaysia


Manager Research & Development , Noble Care Malaysia


PhD Tutor , Taylor's University Malaysia

1 Nov 20181 Nov 2021

Graduate Assistant Faculty of Management Sciences , Universiti Teknologi Malaysia


Reviewer/ Advisory Editorial Board Indonesian Journal of Community Research and Engagement , Indonesian Journal of Community Research and Engagement


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