Personal profile

Academic Biography

Shamaila has more than 17 years of affiliation with higher education sector. She has completed her Doctorate degree with a focus on Sustainable Business practices.  Considering her application of Action Research in textile manufacturing sector during her doctorate, she was invited as an honorary participant in an international conference held at Groningen University, Netherlands. Earlier, she did her Masters degree with specialization in Marketing. Hence, her teaching and research portfolio encompasses wide range of subjects/topics from varied domains of Managament and Marketing. 

Her key topics of published research articles include Green Training, Environmental Sustainability, Transformation Leadership, Organizational Efficiency, CSR, Sustainability Culture & Collaborative Learning, Customer-base Brand Equity, E-Service Quality and a few more. She is committed to create a positive impact on society through her humble contribution in terms of research publications accessible to a wider audience. 

Enterprise Interest and Activities

Shamaila has worked with partner organizations from textile sector in a developing economy to deliver training sessions introducing collaborative learning as a mean to induce relational space among employees. 

She has a keen interest in partnering with Entrepreneurial leaders to help them in embracing sustainability as an integral business strategy. 

Learning and Teaching Interests and Activities

The Sustainable Organizations

Resilient HRM

Research Methodologies

Entrepreneurial Leadership

Organizational Behavior

Contemporary Issues in HR

Social & Psychological Issues in Business

Marketing Management

Principles of Management

Principles of Marketing

PhD and Research Opportunities

She completed her Doctorate of Business Administration degree in Sustainable Business from Switzerland. Her research methodology primarily included an Action-Research (AR) intervention in a world renowned textile manufacturing & exporting organization. Additionally, she has employed a mixed-method approach during her course of doctorate research comprising AR intervention, quantitative and qualitative analysis.

She has successfully supervised one doctorate graduate and currently, supervising two DBA candidates. She has also supervised more than 50 MS level theses over her 17 years academic career. She has also been extensively engaged in supervising and monitoring final year projects of undergraduate students with more than 60 projects achieving acceptance and recognition in their respective institutes.  

External Roles and Professional Activities

She has served as first-ever Eelected Member of Board of Governors at her employer university.

She has served as an Elected Member of Senate at her employer university.

She has actively contributed as a member of Academic Board of Studies and Post-Graduate Research Programs.

She has served as an Advisor at Punjab Public Service Commission, Pakistan for Recruitment & Selection in public offices.   

Education/Academic qualification

Professional Doctorate, Sustainability Culture and Collaborative Learning: Impetus to Corporate Sustainability, Business School Lausanne

… → 2018

Award Date: 21 Jul 2018

Master, Master in Business and Information Technology with specialization in Marketing

… → 2004