Shamim Ahmed

Dr Shamim Ahmed holds a Doctor of Business Administration (DBA) in Business Strategy and Leadership, awarded by the University of the West of Scotland in 2021. Dr Ahmed is currently appointed at Teesside University London (TUL) and teaches across the areas of digital marketing, business strategy, leadership, and management.

In addition to undergraduate and postgraduate teaching, Dr Ahmed is actively involved in curriculum design, the development of teaching and learning materials, and the supervision of student research projects. He also provides academic and pastoral support to students from a wide range of backgrounds.

Dr Ahmed’s research interests include digital business transformation, strategic leadership, and marketing innovation. His work contributes to the advancement of knowledge through both academic research and enterprise engagement, supporting the university’s mission of fostering academic excellence and innovation.

Dr Ahmed’s research explores the intersection of digital transformation, consumer behaviour, and leadership in business environments. His interests lie in applied, practice-informed research that contributes to both academic scholarship and real-world business challenges.

Research Interests:

• Digital marketing and consumer behaviour – with a focus on social media, influencer marketing, and brand perception.
• Ethnic consumer behaviour in e-commerce – particularly in the grocery and retail sectors within multicultural markets.
• Artificial intelligence and data-driven decision-making – examining the use of AI tools to improve marketing efficiency and business performance.
• Sustainable business strategies – including green innovation, sustainable packaging, and CSR impacts on brand reputation.
• Leadership and talent management in multinational organisations – with an emphasis on intercultural competence and remote workforce management.
• Digital pedagogy and flipped learning models in higher education.

Conference Presentations and Papers:

• University of the West of Scotland Annual Research Conference, Paisley, UK – “Ethnic consumer online buying behaviour of groceries in the UK” (2021).
• University of the West of Scotland, Paisley, UK, 3MT presentation competition - Delivered a compelling Three Minute Thesis (3MT) presentation, effectively summarizing complex research in a clear and engaging manner. Awarded first prize for outstanding communication skills, clarity, and impact.
• Arden University Annual Teaching and Learning Conference, London, UK – “Integrating flipped learning models in UK higher education” (2023). Focused on pedagogical innovation and student engagement.
• Holistic and Sustainable Digital Transformation Conference, London, UK – Peer-reviewed and presented on “Leadership and international business education in a digital context” (2023).

Planned Outputs – Papers in Development:

• “The Role of AI in Enhancing Business Decision-Making: A Case Study of SMEs in the UK”
  Target journal: Journal of Strategic Marketing (Taylor & Francis)
• “Understanding Online Grocery Shopping Behaviour Among Ethnic Consumers in the UK”
  Target journal: Journal of Consumer Behaviour (Wiley)
• “Flipped Learning and Learner Autonomy in UK Business Schools”
  Target journal: Teaching in Higher Education (Routledge)

Dr Ahmed collaborates with industry partners and academic institutions to support innovation in digital marketing strategies, business development, and leadership education. He has worked with small and medium-sized enterprises (SMEs), including Tamasha Ltd, on areas such as strategic planning, digital marketing implementation, and business growth initiatives.

In his academic role, Dr Ahmed has contributed to enterprise education and knowledge exchange through curriculum design and applied research, aligning teaching with real-world business challenges. He also engages in academic consultancy projects focused on leadership development and consumer engagement strategies, particularly within diverse and multicultural business contexts.

Dr Ahmed has developed collaborative academic and industry relationships that enhance teaching, research, and enterprise engagement. He has worked with colleagues from Arden University, University of West London, Elizabeth School of London and Nelson College London on projects related to blended learning innovation, digital pedagogy, and enterprise curriculum development.

He collaborated with academic staff at Arden University to develop and refine entrepreneurship modules for adult learners, contributing to improved learner engagement and applied assessment strategies. At the University of West London (delivered via UKCBC) and Elizabeth School of London, he contributed to knowledge-sharing sessions focused on culturally inclusive business education. At Nelson College London, he played a pivotal role in the design and development of engaging marketing modules, incorporating both innovative teaching methods and current industry trends. His expertise not only enhanced the curriculum but also contributed to critical academic decisions, fostering a dynamic learning environment that encouraged student participation and success.