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Personal profile

Academic Biography

Wasim Ahmad joined Teesside University International Business School in January 2023. He earned his Ph.D. in Marketing from Business School, University of International Business and Economics, and a PostDoc from Florida State University. He also holds Master in Management (Marketing) and an MBA, both from COMSATS University Islamabad. 

Before joining Teesside University International Business School (TUIBS), Teesside University, he worked at Monash University, Florida State University, and Fujian University of Techynology, where he undertakes research, taught modules at both undergraduate and postgraduate levels, as well as led modules. 

Learning and Teaching Interests and Activities

Wasim is specialized in International Marketing and Brand Management. He has taught modules including International Marketing, Services Marketing, Customer Relationship Management, and Strategic Brand Management. Wasim has experience in developing curriculum. 

  • MAR1049 Marketing Insights
  • MKW3444 International Marketing
  • MKM5260 International Marketing
  • MMKT3516 Strategic Brand Management
  • MKT02803 Customer Relationship Management
  • BMKT1016 Services Marketing

Summary of Research Interests

He undertakes research in various marketing topics including consumers’ negative emotions, cross-cultural consumer behavior, and marketing ethics. His research works have appeared in famous outlets such as the Journal of Business Research, International Marketing Review, Annals of Tourism Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, among others. He is also an adhoc reviewer for journals like Journal of Business Research, Journal of Knowledge Management, among others. 

Academic Achievements

  • Monash Teaching Commendation Letter 2022
  • MBA Distinction Award 2011
  • PhD Academic Excellence Award 2014-15
  • PhD Fully Funded Scholarship 

External Research Collaborations

Wasim has research collaborations with scholars from USA, France, Greece, Norway, China, and Pakistan.

External Roles and Professional Activities

  • Member of Africa-Asia Centre for Sustainability, University of Aberdeen, Scotland, United Kingdom.
  • Member of American Marketing Association
  • Member of British Academy of Mnaagement

Education/Academic qualification

PhD, Marketing, University of International Business and Economics

1 Sept 201415 Jun 2018

Award Date: 26 Jun 2018

External positions

Member, Africa-Asia Centre for Sustainability, University of Aberdeen Business School, King’sCollege, Aberdee

1 Jul 2021 → …


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