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Personal profile

Academic Biography

Dr Yongsheng Guo was awarded a PhD in Accounting and an MPhil in International Finance at the University of Glasgow, and an MBA in Engineering Management at Tsinghua University in China. Before becoming an academic, Yongsheng worked at the China Construction Bank as a Financial Accountant and Bank Manager for eight years.

He was a teacher and researcher at Glasgow University from January 2000 and moved to Teesside in July 2007. He then became programme leader for the MSc Accounting and Finance, and postgraduate tutor for research.<

Yongsheng has qualifications in higher education, accounting and finance, and economics. He teaches financial accounting, financial planning and control, financial reporting, regulation and analysis, corporate finance and international finance.

Summary of Research Interests

Banking and risk management have been key areas of Dr Guo’s research interests, with a particular emphasis on financial institutions. Further research interests have included corporate governance, corporate performance and financial services. Present research projects are focused on corporate social responsibility and corporate performance.

Fingerprint Dive into the research topics where Yongsheng Guo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

corporate communication Social Sciences
cultural integration Social Sciences
merger Social Sciences
bank Social Sciences
customer Social Sciences
acquisition Social Sciences
banking Social Sciences
firm Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

51 Downloads (Pure)

Building trust in cross-cultural integration: A study of Chinese mergers and acquisitions in Germany

Sachsenmaier, S. & Guo, Y., Jul 2019, In : International Journal of Cross Cultural Management. 19, 2, p. 194-217 24 p.

Research output: Contribution to journalArticle

Open Access
File
cultural integration
merger
acquisition
firm
economic factors
262 Downloads (Pure)

Implementing Relationship Banking Strategies and Techniques and Improving Customer Value

Guo, Y., 31 Dec 2017, In : Finance and Market. 2, 2, p. - 14 p.

Research output: Contribution to journalArticle

Open Access
File
Customer value
Relationship banking
Managers
Customer relationship
Customer focus

An exploration of the value creation process in bank-corporate communications

Guo, Y., Holland, J. & Niklas, K., 29 Jul 2014, In : Journal of Communication Management. p. -

Research output: Contribution to journalArticle

Open Access
corporate communication
bank
customer
Availability
Cellular telephone systems
3 Citations (Scopus)

Establishing bank-corporate relationships and building competitive advantages

Guo, Y., Holland, J. & Kreander, N., 1 Mar 2013, In : Journal of Financial Services Marketing. 18, 1, p. 27-39 13 p.

Research output: Contribution to journalArticle

Relationship banking
Competitive advantage
Managers
Grounded theory
Customer relationship