Photo of Yongsheng Guo

Yongsheng Guo

Dr

20132019

Research output per year

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Research Output

2019

Building trust in cross-cultural integration: A study of Chinese mergers and acquisitions in Germany

Sachsenmaier, S. & Guo, Y., Jul 2019, In : International Journal of Cross Cultural Management. 19, 2, p. 194-217 24 p.

Research output: Contribution to journalArticle

Open Access
File
150 Downloads (Pure)
2017

Implementing Relationship Banking Strategies and Techniques and Improving Customer Value

Guo, Y., 31 Dec 2017, In : Finance and Market. 2, 2, p. - 14 p.

Research output: Contribution to journalArticle

Open Access
File
653 Downloads (Pure)
2014

An exploration of the value creation process in bank-corporate communications

Guo, Y., Holland, J. & Niklas, K., 29 Jul 2014, In : Journal of Communication Management. p. -

Research output: Contribution to journalArticle

Open Access
2013

Establishing bank-corporate relationships and building competitive advantages

Guo, Y., Holland, J. & Kreander, N., 1 Mar 2013, In : Journal of Financial Services Marketing. 18, 1, p. 27-39 13 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)