Project Details
Description
Purpose: The aims of this project are: to explore how social identification with sports groups is linked to gambling behaviour; to explore which aspects of gambling behaviour are predicted by social identification with sports groups; to explore how people experience the normalisation of gambling within sports social
groups; and to synthesise our findings into recommendations for relevant stakeholders, to support their approaches gambling harm reduction.
Rationale: Previous research has indicated that social relationships are a strong factor in the maintenance of gambling harms. There are certain sports (e.g., football), wherein gambling has become a normalised part of socialising within these groups. However, while some research has found sports participation is a predictor of gambling behaviour, there is a lack of work exploring how social identification with sports groups might predict gambling and which aspects of gambling it might be linked to (e.g., frequency of gambling, amount gambled, attitudes to gambling). Furthermore, while we know little about how socialisation can lead to gambling in families, we know little about how people experience the normalisation of gambling within wider social groups.
Methodology: Work package 1 will comprise a cross-sectional survey-based study and work and work package 2 will comprise a qualitative study. WP 3 will comprise a matrix-based synthesis of these ideas into recommendations for stakeholders. Experts by experience (EBEs) will be embedded in the project to guide the design, implementation and communication of the work.
Implications of research: This project would be a first exploration of how normalisation of gambling happens within specific social groups. Expansion of this approach to other social groups and understanding which aspects of gambling behaviour are driven by social identification with those groups (e.g., attitudes to gambling, uptake, frequency, level of gambling) could lead to the development of more targeted and effective interventions in the future.
Funder: Academic Forum for the Study of Gambling (AFSG)
groups; and to synthesise our findings into recommendations for relevant stakeholders, to support their approaches gambling harm reduction.
Rationale: Previous research has indicated that social relationships are a strong factor in the maintenance of gambling harms. There are certain sports (e.g., football), wherein gambling has become a normalised part of socialising within these groups. However, while some research has found sports participation is a predictor of gambling behaviour, there is a lack of work exploring how social identification with sports groups might predict gambling and which aspects of gambling it might be linked to (e.g., frequency of gambling, amount gambled, attitudes to gambling). Furthermore, while we know little about how socialisation can lead to gambling in families, we know little about how people experience the normalisation of gambling within wider social groups.
Methodology: Work package 1 will comprise a cross-sectional survey-based study and work and work package 2 will comprise a qualitative study. WP 3 will comprise a matrix-based synthesis of these ideas into recommendations for stakeholders. Experts by experience (EBEs) will be embedded in the project to guide the design, implementation and communication of the work.
Implications of research: This project would be a first exploration of how normalisation of gambling happens within specific social groups. Expansion of this approach to other social groups and understanding which aspects of gambling behaviour are driven by social identification with those groups (e.g., attitudes to gambling, uptake, frequency, level of gambling) could lead to the development of more targeted and effective interventions in the future.
Funder: Academic Forum for the Study of Gambling (AFSG)
| Status | Active |
|---|---|
| Effective start/end date | 1/05/25 → 31/03/26 |
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