Promoting Organ Donation Awareness through Graphics: Building a Scalable Design System for Healthcare Settings.

This project represents a practice-based, interdisciplinary collaboration between visual communication researchers at Teesside University and healthcare practitioners at the South Tees Hospitals NHS Foundation Trust. The objective is to design, animate, and build a unified, scalable visual design system and motion graphics framework to enhance public and clinical staff awareness of organ donation and opt-out legislation in England.

Building upon established narrative-led, picture-based healthcare interventions (such as the #conversations study from 2021), this phase of the project introduces dynamic animation and a modular component library. By constructing a flexible design system, the visual assets can be seamlessly replicated, adapted, and deployed across diverse regional areas, NHS trusts, and digital touchpoints. The work positions the illustrator/animator as a co-producer in healthcare communication, leveraging motion design and structured asset scaling to translate complex statutory legislation and deeply emotive human stories into engaging, highly accessible educational content.