Project Details
Description
Manufacturing firms play a fundamental role in a country’s socioeconomic development. However, the performance of these firms has not met the expectations of key stakeholders due to several factors, including stiff competition leading to low market share, customer dissatisfaction, reduced profitability, environmental uncertainty, poor response rates to market crises, and a lack of required raw materials. Repositioning strategy is a tactic that firms can use to reverse declining performance and enhance overall outcomes.
Key findings
The study found out that Reposition strategy as a turnaround strategy is a precursor for enhanced firm performance
Status | Not started |
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