A categorisation of cloud computing business models

V. Chang; D. Bacigalupo; G. Wills; D. De Roure

doi:10.1109/CCGRID.2010.132

A categorisation of cloud computing business models

V. Chang, D. Bacigalupo, G. Wills, D. De Roure

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This paper reviews current cloud computing business models and presents proposals on how organisations can achieve sustainability by adopting appropriate models. We classify cloud computing business models into eight types: (1) Service Provider and Service Orientation; (2) Support and Services Contracts; (3) In-House Private Clouds; (4) All-in-One Enterprise Cloud; (5) One-Stop Resources and Services; (6) Government funding; (7) Venture Capitals; and (8) Entertainment and Social Networking. Using the Jericho Forum's 'Cloud Cube Model' (CCM), the paper presents a summary of the eight business models. We discuss how the CCM fits into each business model, and then based on this discuss each business model's strengths and weaknesses. We hope adopting an appropriate cloud computing business model will help organisations investing in this technology to stand firm in the economic downturn.

Original language	English
Title of host publication	CCGrid 2010 - 10th IEEE/ACM International Conference on Cluster, Cloud, and Grid Computing
Publisher	IEEE
ISBN (Electronic)	978-1-4244-6988-8
ISBN (Print)	978-1-4244-6987-1
DOIs	https://doi.org/10.1109/CCGRID.2010.132
Publication status	Published - 1 May 2010
Event	10th IEEE/ACM International Conference on Cluster, Cloud and Grid Computing - Australia, Melbourne, Australia Duration: 17 May 2010 → 20 May 2010

Conference

Conference	10th IEEE/ACM International Conference on Cluster, Cloud and Grid Computing
Country/Territory	Australia
City	Melbourne
Period	17/05/10 → 20/05/10

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10.1109/CCGRID.2010.132

Cite this

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title = "A categorisation of cloud computing business models",

abstract = "This paper reviews current cloud computing business models and presents proposals on how organisations can achieve sustainability by adopting appropriate models. We classify cloud computing business models into eight types: (1) Service Provider and Service Orientation; (2) Support and Services Contracts; (3) In-House Private Clouds; (4) All-in-One Enterprise Cloud; (5) One-Stop Resources and Services; (6) Government funding; (7) Venture Capitals; and (8) Entertainment and Social Networking. Using the Jericho Forum's 'Cloud Cube Model' (CCM), the paper presents a summary of the eight business models. We discuss how the CCM fits into each business model, and then based on this discuss each business model's strengths and weaknesses. We hope adopting an appropriate cloud computing business model will help organisations investing in this technology to stand firm in the economic downturn.",

author = "V. Chang and D. Bacigalupo and G. Wills and {De Roure}, D.",

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A categorisation of cloud computing business models

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