A categorisation of cloud computing business models

V. Chang, D. Bacigalupo, G. Wills, D. De Roure

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    This paper reviews current cloud computing business models and presents proposals on how organisations can achieve sustainability by adopting appropriate models. We classify cloud computing business models into eight types: (1) Service Provider and Service Orientation; (2) Support and Services Contracts; (3) In-House Private Clouds; (4) All-in-One Enterprise Cloud; (5) One-Stop Resources and Services; (6) Government funding; (7) Venture Capitals; and (8) Entertainment and Social Networking. Using the Jericho Forum's 'Cloud Cube Model' (CCM), the paper presents a summary of the eight business models. We discuss how the CCM fits into each business model, and then based on this discuss each business model's strengths and weaknesses. We hope adopting an appropriate cloud computing business model will help organisations investing in this technology to stand firm in the economic downturn.
    Original languageEnglish
    Title of host publicationCCGrid 2010 - 10th IEEE/ACM International Conference on Cluster, Cloud, and Grid Computing
    PublisherIEEE
    ISBN (Electronic)978-1-4244-6988-8
    ISBN (Print)978-1-4244-6987-1
    DOIs
    Publication statusPublished - 1 May 2010
    Event10th IEEE/ACM International Conference on Cluster, Cloud and Grid Computing - Australia, Melbourne, Australia
    Duration: 17 May 201020 May 2010

    Conference

    Conference10th IEEE/ACM International Conference on Cluster, Cloud and Grid Computing
    CountryAustralia
    CityMelbourne
    Period17/05/1020/05/10

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