Abstract
Business models and decision making play a vital role in the delivery
and implementation of technological innovations in the healthcare industry, especially
for entrepreneurs, healthcare providers, managers, researchers and policy
makers. However, despite its significance, current conceptualisations of business
models do not adequately guide in designing business models particular to the
complex and dynamic healthcare environment. With the exploratory nature and
lack of research in this area, this paper aims to design a new methodology to
develop business models incorporating multidimensional implications of various
stakeholder perspectives. A systematic literature review of existing methods in
business models and decision making has been done and a new methodology
has been proposed, entitled Thematic + TISM + MICMAC = TTM methodology.
An application of this method has been tested with empirical findings from
the healthcare diagnostics value chain to establish the key factors of innovative
business model development in healthcare decision making. Limitations, future
directions and challenges in the proposed methodology are also discussed. It is
hoped that this study will guide practitioners in future work towards advancement
of these techniques and will help themanagers to select better decisions by making
use of these methodologies.
and implementation of technological innovations in the healthcare industry, especially
for entrepreneurs, healthcare providers, managers, researchers and policy
makers. However, despite its significance, current conceptualisations of business
models do not adequately guide in designing business models particular to the
complex and dynamic healthcare environment. With the exploratory nature and
lack of research in this area, this paper aims to design a new methodology to
develop business models incorporating multidimensional implications of various
stakeholder perspectives. A systematic literature review of existing methods in
business models and decision making has been done and a new methodology
has been proposed, entitled Thematic + TISM + MICMAC = TTM methodology.
An application of this method has been tested with empirical findings from
the healthcare diagnostics value chain to establish the key factors of innovative
business model development in healthcare decision making. Limitations, future
directions and challenges in the proposed methodology are also discussed. It is
hoped that this study will guide practitioners in future work towards advancement
of these techniques and will help themanagers to select better decisions by making
use of these methodologies.
| Original language | English |
|---|---|
| Title of host publication | Decision Support Systems XII: Decision Support Addressing Modern Industry, Business, and Societal Needs. ICDSST 2022 |
| Subtitle of host publication | Proceedings |
| Editors | AP Cabral Seixas Costa, J Papathanasiou, U Jayawickrama, D Kamissoko |
| Publisher | Springer |
| Number of pages | 13 |
| ISBN (Electronic) | 9783031065309 |
| ISBN (Print) | 9783031065293 |
| DOIs | |
| Publication status | Published - 13 May 2022 |
| Event | 8th International Conference on Decision Support System Technology: Decision Support Systems XII: Decision Support Addressing Modern Industry, Business, and Societal Needs - Thessaloniki, Greece Duration: 23 May 2022 → 25 May 2022 |
Conference
| Conference | 8th International Conference on Decision Support System Technology |
|---|---|
| Abbreviated title | ICDSST 2022 |
| Country/Territory | Greece |
| City | Thessaloniki |
| Period | 23/05/22 → 25/05/22 |