Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Emma Giles; Matthew Holmes; Elaine McColl; Falko Sniehotta; Jean M. Adams

doi:10.1186/s12884-015-0549-5

Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Emma Giles, Matthew Holmes, Elaine McColl, Falko Sniehotta, Jean M. Adams

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Abstract

Whilst it is recommended that babies are breastfed exclusively for the first six months, many mothers do not maintain breastfeeding for this length of time. Previous research confirms that women and midwives value financial incentives for breastfeeding, but limited research has explored the wider acceptability of these interventions to the general public. This paper examines opinion towards financial incentives for breastfeeding using reader responses to UK on-line media coverage of a study undertaken in this area.

Original language	English
Pages (from-to)	116
Number of pages	15
Journal	BMC Pregnancy and Childbirth.
Volume	15
DOIs	https://doi.org/10.1186/s12884-015-0549-5
Publication status	Published - 2015

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10.1186/s12884-015-0549-5Licence: Other

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Emma Giles
- E.Gilestees.acuk
- SHLS Allied Health Professions - Professor of Research
- Centre for Public Health
Person: Professorial

Cite this

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title = "Acceptability of financial incentives for breastfeeding: thematic analysis of readers{\textquoteright} comments to UK online news reports",

abstract = "Whilst it is recommended that babies are breastfed exclusively for the first six months, many mothers do not maintain breastfeeding for this length of time. Previous research confirms that women and midwives value financial incentives for breastfeeding, but limited research has explored the wider acceptability of these interventions to the general public. This paper examines opinion towards financial incentives for breastfeeding using reader responses to UK on-line media coverage of a study undertaken in this area.",

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AB - Whilst it is recommended that babies are breastfed exclusively for the first six months, many mothers do not maintain breastfeeding for this length of time. Previous research confirms that women and midwives value financial incentives for breastfeeding, but limited research has explored the wider acceptability of these interventions to the general public. This paper examines opinion towards financial incentives for breastfeeding using reader responses to UK on-line media coverage of a study undertaken in this area.

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Acceptability of financial incentives for breastfeeding: thematic analysis of readers’ comments to UK online news reports

Abstract

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Emma Giles

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