An Exploration of Cross-Cultural Behaviour: The Characteristics of Chinese Consumers’ Decision Making in Europe

Keyphrases

• Europe 100%
• Chinese Consumers 100%
• Cross-cultural Behavior 100%
• Consumer Decision-making 100%
• Consumer Behavior 60%
• Cultural Factors 40%
• Influence Factors 20%
• Grounded Theory Approach 20%
• Grounded Theory 20%
• National Culture 20%
• Depth Interviews 20%
• Making Decisions 20%
• Social Environment 20%
• Theory Model 20%
• Conservatism 20%
• Consumer Preferences 20%
• Emotionality 20%
• Potential Problems 20%
• Perception-action 20%
• Complex Procedure 20%
• Political Environment 20%
• Social Selection 20%
• Durable Assets 20%
• Cultural Characteristics 20%
• Purchase Decision 20%
• Long-term Orientation 20%
• Cross-cultural Marketing 20%
• Durable Products 20%
• Causal Conditions 20%

Social Sciences

• Chinese 100%
• Europe 100%
• Decision Making 100%
• Cultural Behavior 100%
• Grounded Theory 40%
• Cultural Factor 40%
• In-Depth Interview 20%
• Conservatism 20%
• Consumer Preference 20%
• National Cultures 20%
• Social Environment 20%
• Consumer Affect 20%
• Purchase Decision 20%