Application of AIoT in Smart Retailing and Consumer Insights

Shikha Mittal, Manisha Singhal , Mani Dublish, Shaista Noor

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Rapid developments in technology are causing a revolution in retail. In order to remain competitive and enhance the shopping experience for customers, retailers are utilizing new technologies. These technical advancements are helping retailers to stay ahead of the competition, retailers are increasingly using Artificial Intelligence of Things (AIoT) to help them comprehend the millions of data points that are present in their stores and transform them into useful information that will enable them to align the business more quickly and effectively for the required changes. At a staggering CAGR of 21.8%, the smart retail market is expected to rise at a quick pace, from roughly $35.4 billion in 2023 to $140.6 billion by 2030. This chapter illustrates how retail establishments can benefit from a potent digital transformation experience through the combination of AI & IoT (AIoT). Additionally, this chapter explores the advantages, difficulties, and prospects of AIoT in consumer insights and smart retailing, emphasizing its influence on the direction of the retail sector.
Original languageEnglish
Title of host publicationMerging Artificial Intelligence With the Internet of Things
EditorsMuhammad Usman Tariq
PublisherIGI Global Publishing
Chapter13
Pages397-430
Number of pages34
ISBN (Electronic)9798369385487
ISBN (Print)9798369385470, 9798369385517
DOIs
Publication statusPublished - 9 May 2025

Bibliographical note

Mittal, S., Singhal, M., Dublish, M., & Noor, S. (2025). Application of AIoT in Smart Retailing and Consumer Insights. In M. Tariq (Ed.), Merging Artificial Intelligence With the Internet of Things (pp. 397-430). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-8547-0.ch013

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