Abstract
This case study paper describes a two year Knowledge Transfer Partnership (KTP) between Teesside University and Huntingdon based foodservice and food packaging manufacturer Solo Cup Europe. The project focused on “fuzzy front end” innovation including early problem definition, idea generation and screening methodologies as the first stages in a Stage-Gate process. It introduced, developed and embedded a new creative working culture centred on New Product Development (NPD) as a core activity. The project was successfully completed in October 2010. An initial increase in turnover of £3.85m is projected from product innovation
Original language | English |
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Publication status | Published - 13 Jan 2014 |
Event | Innovation through Knowledge Transfer 2010 International Conference - Coventry, United Kingdom Duration: 7 Dec 2010 → 8 Dec 2010 |
Conference
Conference | Innovation through Knowledge Transfer 2010 International Conference |
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Country/Territory | United Kingdom |
City | Coventry |
Period | 7/12/10 → 8/12/10 |