At the fuzzy front end - Introducing four stages of innovation to Solo Cup Europe: A Knowledge Transfer Partnership with Teesside University.

Peter Reid, Alex Brown, Anne Sutton

Research output: Contribution to conferencePaperpeer-review

Abstract

This case study paper describes a two year Knowledge Transfer Partnership (KTP) between Teesside University and Huntingdon based foodservice and food packaging manufacturer Solo Cup Europe.   The project focused on “fuzzy front end” innovation including early problem definition, idea generation and screening methodologies as the first stages in a Stage-Gate process.   It introduced, developed and embedded a new creative working culture centred on New Product Development (NPD) as a core activity. The project was successfully completed in October 2010.   An initial increase in turnover of £3.85m is projected from product innovation

Original languageEnglish
Publication statusPublished - 13 Jan 2014
EventInnovation through Knowledge Transfer 2010 International Conference - Coventry, United Kingdom
Duration: 7 Dec 20108 Dec 2010

Conference

ConferenceInnovation through Knowledge Transfer 2010 International Conference
CountryUnited Kingdom
CityCoventry
Period7/12/108/12/10

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