Awareness and perspectives social media as new strategic marketing approach in minor industries; notion grounded on AIDA model

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Abstract

Business owners and entrepreneurs throughout the world apply the AIDA model widely and extensively. Though, the awareness of the strategic application of this model for social media is hardly known by the cottage and minor business owners of undeveloped nations. Therefore the main aim of this paper is to provide awareness of the strategic application of AIDA model to those unprivileged business owners and entrepreneurs who are running their minor businesses with great difficulties in the unprivileged areas of Pakistan. The focus group and personal interviews were conducted to collect the information. The outcome shows that the trend of applying the AIDA model for marketing and promoting products and services through social media is widely used around the globe and the percentage shows a considerable increase in this respect. However, the minor business owners and entrepreneurs of the unprivileged areas of Pakistan still not utilizing the AIDA model strategically and believing in approaching their customers traditionally.

Original languageEnglish
Pages (from-to)213-224
Number of pages12
JournalJournal of Content, Community and Communication
Volume10
Issue number5
DOIs
Publication statusPublished - 2019
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2019 Amity University.

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