With the development of modern information and communication technologies, such as the internet of things and big data analytics, businesses and users have become more adaptable to rapid changes. Both consumers and merchants have obtained great convenience. Meanwhile, a huge amount of data is generated. However, many businesses lack the ability to process these data, which contain critical business values. Therefore, this article uses data from the Dianping website to show how to use big data analytics techniques to exploit the valuable information from these raw data. First, descriptive analysis is conducted by using kernel density estimation. Then, multilinear regression analysis, Naive Bayes, and J48 are used to predict the level of restaurants. We found that flavor, environment, and service score are essential factors to the restaurant level. Moreover, J48 performs best among the three models with an accuracy of 88.89%.
Bibliographical noteFunding Information:
This work is partly supported by VC Research (VCR 0000099).
© 2021 Mary Ann Liebert Inc.