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Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode

  • Maleeha Shahid x Maleeha Shahid Sameeni
  • , Wasim Ahmad
  • , Raffaele Filieri

Research output: Contribution to journal › Article › peer-review

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Psychology

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Economics, Econometrics and Finance