Brand Wars: How George Lucas Can Preserve His Space Opera's Legacy

Research output: Other contribution

Abstract

It was hoped that the release of Rogue One, the current offshoot from the Star Wars series, would cement the franchise as being at the cutting edge of modern cinema. Promising a markedly different tone from the previous films, the production has sparked debate over how far the content of Star Wars can be pushed while still maintaining its core values.
Original languageEnglish
Media of outputE Magazine
PublisherNewsweek
Publication statusPublished - 15 Dec 2016

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