Big data technology has brought about the establishment of transportation network companies (TNCs), such as Uber in the USA, and Didi in China, who provide the ride hailing services (RHS's) which allows the individuals to act as independent contractors serving customers via a smartphone app. The RHS system installed gigantic databases which can store enormous data and its equipment can collect various kinds of data at any time. Additionally, data analysis technologies in TNCs such as behavioral analysis, heatmap optimization surge pricing and the automatic order assignment mechanisms, can make the RHS more efficient. However, along with achievements big data technology offers, we are struggling towards the ethical problems, including privacy, inequity and safety.
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Chang, V., Shi, Y., & Li, X. (2019). Contemporary Issues in the Ethics of Data Analytics in Ride-Hailing Service. International Journal of Strategic Engineering , 2(2), 44-57. https://doi.org/10.4018/IJoSE.2019070105