Michael O'Malley, Marcus Diamond, Caroline Wroe, Natasha Newell

Research output: Contribution to conferencePaperpeer-review


#Conversations is a designed A/V mechanism (an intervention/animation/study) that partnerships with the NHS to support societal decisions regarding organ donation. This research asks how enabling further social responsibility through creative systems of connection can further the fuller engagement of patients and families–insight shows that this improves the consent rate. Using innovative forms, this research adopts cross-principles of design hybridity. The designed A/V mechanism #Conversations enables medical study/practice; gathering of socio-data more effectively (on-site and remotely); establishing adoptative good practice/s (local-regional-national) and implementation of a universal language for a wide-ranging, cross-culture audience.
Original languageEnglish
Publication statusPublished - 2019


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