Dairy Farm International's expansion into e-commerce

Research output: Chapter in Book/Report/Conference proceedingChapter


This case study examines how Dairy Farm International developed its e-commerce capabilities and delivered a great customer experience. It highlights the company’s utilisation of new technologies to navigate the challenges of the digital era.
Original languageEnglish
Title of host publicationSingapore Inc.: A Century of Business Success in Global Markets
Subtitle of host publicationStrategies, Innovations, and Insights from Singapore's Top Corporations
EditorsLeon Choong , Easwaramoorthy Rangaswamy, Ian Jamieson, Anne-Marie Kilday
Place of PublicationLondon
Number of pages3
Volume1 Part V
ISBN (Electronic)9781032660547
Publication statusPublished - 18 Dec 2023


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