Dairy Farm International's expansion into e-commerce

Yongsheng Guo

doi:10.4324/9781032660547

Dairy Farm International's expansion into e-commerce

Yongsheng Guo

TUIBS Finance, Performance & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This case study examines how Dairy Farm International developed its e-commerce capabilities and delivered a great customer experience. It highlights the company’s utilisation of new technologies to navigate the challenges of the digital era.

Original language	English
Title of host publication	Singapore Inc.: A Century of Business Success in Global Markets
Subtitle of host publication	Strategies, Innovations, and Insights from Singapore's Top Corporations
Editors	Leon Choong , Easwaramoorthy Rangaswamy, Ian Jamieson, Anne-Marie Kilday
Place of Publication	London
Publisher	Routledge
Chapter	2
Number of pages	3
Volume	1 Part V
Edition	1
ISBN (Electronic)	9781032660547
DOIs	https://doi.org/10.4324/9781032660547
Publication status	Published - 18 Dec 2023

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Dairy Farm International expansion into e-commerce
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Dairy Farm International's expansion into e-commerce. / Guo, Yongsheng.
Singapore Inc.: A Century of Business Success in Global Markets: Strategies, Innovations, and Insights from Singapore's Top Corporations. ed. / Leon Choong ; Easwaramoorthy Rangaswamy; Ian Jamieson; Anne-Marie Kilday. Vol. 1 Part V 1. ed. London: Routledge, 2023.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Dairy Farm International's expansion into e-commerce

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