Digital Marketing: Current Trends, Rewarding Opportunities, and Overcoming Challenges

Layla Alhalwachi; Bassam  Bukhowa; Malak Eshaq; Bushra Burshaid; Najma Taqi; Amir Zaidan; Eman Askar

doi:10.1007/978-3-031-62106-2_27

Digital Marketing: Current Trends, Rewarding Opportunities, and Overcoming Challenges

Layla Alhalwachi, Bassam Bukhowa, Malak Eshaq, Bushra Burshaid, Najma Taqi, Amir Zaidan, Eman Askar

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

In today's digital age, it is crucial to seamlessly blend technology with marketing in order to effectively connect and captivate tech-savvy customers on their terms. This comprehensive paper delves into the realm of cutting-edge digital marketing practices and strategically ranks these strategies within the sales funnel using the See-Think-Do-Care model. The in-depth discussion encompasses the various opportunities and challenges associated with leveraging digital marketing, including the utilization of powerful tools, such as video marketing and remarketing. This paper is a valuable addition to the current online marketing literature. It provides insights that can assist marketers in effectively prioritizing their digital marketing strategies. This research offers practical guidance for optimizing online campaigns. By incorporating these strategies, marketers can enhance their online presence and drive better results.

Original language	English
Title of host publication	Business Development via AI and Digitalization
Editors	Allam Hamdan, Arezou Harraf
Publisher	Springer, Cham.
Pages	337-350
Number of pages	14
ISBN (Electronic)	9783031621062
ISBN (Print)	9783031621086, 9783031621055
DOIs	https://doi.org/10.1007/978-3-031-62106-2_27
Publication status	Published - 3 Sept 2024
Externally published	Yes

Publication series

Name	Studies in Systems, Decision and Control
Volume	537
ISSN (Print)	2198-4182
ISSN (Electronic)	2198-4190

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Access to Document

10.1007/978-3-031-62106-2_27

Cite this

Alhalwachi, L., Bukhowa, B., Eshaq, M., Burshaid, B., Taqi, N., Zaidan, A., & Askar, E. (2024). Digital Marketing: Current Trends, Rewarding Opportunities, and Overcoming Challenges. In A. Hamdan, & A. Harraf (Eds.), Business Development via AI and Digitalization (pp. 337-350). (Studies in Systems, Decision and Control; Vol. 537). Springer, Cham.. https://doi.org/10.1007/978-3-031-62106-2_27

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Alhalwachi, L, Bukhowa, B, Eshaq, M, Burshaid, B, Taqi, N, Zaidan, A & Askar, E 2024, Digital Marketing: Current Trends, Rewarding Opportunities, and Overcoming Challenges. in A Hamdan, & A Harraf (eds), Business Development via AI and Digitalization. Studies in Systems, Decision and Control, vol. 537, Springer, Cham., pp. 337-350. https://doi.org/10.1007/978-3-031-62106-2_27

Digital Marketing: Current Trends, Rewarding Opportunities, and Overcoming Challenges. / Alhalwachi, Layla; Bukhowa, Bassam ; Eshaq, Malak et al.
Business Development via AI and Digitalization. ed. / Allam Hamdan,; Arezou Harraf. Springer, Cham., 2024. p. 337-350 (Studies in Systems, Decision and Control; Vol. 537).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Digital Marketing: Current Trends, Rewarding Opportunities, and Overcoming Challenges

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