Disney World: Orlando, Florida, USA

Research output: Chapter in Book/Report/Conference proceedingChapter


Disney is one of the most successful and identifiable brands in the world (Knight, 2014). The Disney Corporation employs over 200,000 people worldwide and, as of May 2021, had reported sales of over $60 billion (Forbes, 2021). Since its earliest days of animated films, through to its global media empire today, Disney has become a corporate juggernaut (Mann and Budworth, 2018). Its resorts – situated in California, Florida, Paris, Tokyo, Hong Kong and China – represent some of the most sought-after tourist destinations in the world.
Original languageEnglish
Title of host publication50 Dark Destinations
Subtitle of host publicationCrime and Contemporary Tourism
EditorsAdam Lynes, Craig Kelly, James Treadwell
PublisherPolicy Press
ISBN (Print)9781447362197
Publication statusPublished - 14 Mar 2023


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