Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.

Stephanie Scott, Colin Muirhead, Janet Shucksmith, Rachel Tyrrell, Eileen Kaner

Research output: Contribution to journalArticle

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Abstract

To systematically review evidence on the influence of specific marketing components (Price, Promotion, Product attributes and Place of sale/availability) on key drinking outcomes (initiation, continuation, frequency and intensity) in young people aged 9-17.
Original languageEnglish
Pages (from-to)-
JournalAlcohol and Alcoholism
DOIs
Publication statusPublished - 17 Nov 2016

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