To systematically review evidence on the influence of specific marketing components (Price, Promotion, Product attributes and Place of sale/availability) on key drinking outcomes (initiation, continuation, frequency and intensity) in young people aged 9-17.
Scott, S., Muirhead, C., Shucksmith, J., Tyrrell, R., & Kaner, E. (2016). Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review. Alcohol and Alcoholism, -. https://doi.org/10.1093/alcalc/agw085