Establishing bank-corporate relationships and building competitive advantages

Keyphrases

• Bank Customers 16%
• Bank Performance 16%
• Black Box 16%
• Competitive Advantage 100%
• Corporate Banking 16%
• Corporate Relations 100%
• Cross-selling 16%
• Customer Credit Risk 16%
• Customer Data 16%
• Customer Knowledge 16%
• Customer Performance 16%
• Grounded Theory 16%
• Grounded Theory Approach 16%
• Information Advantage 16%
• Knowledge Advantage 16%
• Managerial Implications 16%
• Personal Communication 16%
• Relationship Banking 100%
• Return on Assets 16%
• Risk-adjusted Returns 16%
• Shared Value 16%
• Social Phenomena 16%
• Social Supply 16%
• Term Banks 16%
• Theory Model 16%
• Trust-based 16%
• Value Creation Process 16%

Economics, Econometrics and Finance

• Bank Performance 50%
• Competitive Advantage 100%
• Corporate Banking 50%
• Relationship Marketing 50%
• Shareholder Value 50%
• Value Creation 50%

Social Sciences

• Shareholder Value 50%