Establishing new product development for increased business competitiveness

Peter Reid

Establishing new product development for increased business competitiveness

Peter Reid

SACI Design

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Abstract

This paper describes a two year Knowledge Transfer Partnership (KTP) between the University of Teesside and Tyne and Wear based Point of Purchase manufacturer Simpson Group.

The project introduced, developed and embedded a new creative working culture centred on New Product Development (NPD) as a core business activity.

A staged process was undertaken which audited existing capability and working practice, analysed the market and competitive environments and progressively introduced NPD. This successfully developed a cultural change within the organisation and resulted in increased sales and improvements in customer service. The management of internal communications, perceptions and expectations was found to be vital to the successful implementation of the project. The project was successfully completed in November 2008 surpassing its financial targets.

Original language	English
Title of host publication	Conference Digest
Editors	Mark Jones
Publisher	University of Brighton
ISBN (Print)	9781905593637
Publication status	Published - 2009
Event	KTP Associates Conference 2009 - Brighton, United Kingdom Duration: 29 Apr 2009 → 29 Apr 2009

Conference

Conference	KTP Associates Conference 2009
Country/Territory	United Kingdom
City	Brighton
Period	29/04/09 → 29/04/09

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Establishing New Product Development for Increased Business CompetitivenessAccepted author manuscript, 261 KBLicence: CC BY-NC-ND

Cite this

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title = "Establishing new product development for increased business competitiveness",

abstract = "This paper describes a two year Knowledge Transfer Partnership (KTP) between the University of Teesside and Tyne and Wear based Point of Purchase manufacturer Simpson Group.The project introduced, developed and embedded a new creative working culture centred on New Product Development (NPD) as a core business activity.A staged process was undertaken which audited existing capability and working practice, analysed the market and competitive environments and progressively introduced NPD. This successfully developed a cultural change within the organisation and resulted in increased sales and improvements in customer service. The management of internal communications, perceptions and expectations was found to be vital to the successful implementation of the project. The project was successfully completed in November 2008 surpassing its financial targets.",

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AB - This paper describes a two year Knowledge Transfer Partnership (KTP) between the University of Teesside and Tyne and Wear based Point of Purchase manufacturer Simpson Group.The project introduced, developed and embedded a new creative working culture centred on New Product Development (NPD) as a core business activity.A staged process was undertaken which audited existing capability and working practice, analysed the market and competitive environments and progressively introduced NPD. This successfully developed a cultural change within the organisation and resulted in increased sales and improvements in customer service. The management of internal communications, perceptions and expectations was found to be vital to the successful implementation of the project. The project was successfully completed in November 2008 surpassing its financial targets.

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SN - 9781905593637

BT - Conference Digest

A2 - Jones, Mark

PB - University of Brighton

T2 - KTP Associates Conference 2009

Y2 - 29 April 2009 through 29 April 2009

ER -

Establishing new product development for increased business competitiveness

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Conference

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