Establishing new product development for increased business competitiveness

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Downloads (Pure)

Abstract

This paper describes a two year Knowledge Transfer Partnership (KTP) between the University of Teesside and Tyne and Wear based Point of Purchase manufacturer Simpson Group.

The project introduced, developed and embedded a new creative working culture centred on New Product Development (NPD) as a core business activity.

A staged process was undertaken which audited existing capability and working practice, analysed the market and competitive environments and progressively introduced NPD. This successfully developed a cultural change within the organisation and resulted in increased sales and improvements in customer service. The management of internal communications, perceptions and expectations was found to be vital to the successful implementation of the project. The project was successfully completed in November 2008 surpassing its financial targets.
Original languageEnglish
Title of host publicationConference Digest
EditorsMark Jones
PublisherUniversity of Brighton
ISBN (Print)9781905593637
Publication statusPublished - 2009
EventKTP Associates Conference 2009 - Brighton, United Kingdom
Duration: 29 Apr 200929 Apr 2009

Conference

ConferenceKTP Associates Conference 2009
CountryUnited Kingdom
CityBrighton
Period29/04/0929/04/09

Fingerprint Dive into the research topics of 'Establishing new product development for increased business competitiveness'. Together they form a unique fingerprint.

  • Cite this

    Reid, P. (2009). Establishing new product development for increased business competitiveness. In M. Jones (Ed.), Conference Digest University of Brighton.