Abstract
Language | English |
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Number of pages | 11 |
Journal | BMJ Open |
Early online date | 7 Feb 2019 |
DOIs | |
Publication status | E-pub ahead of print - 7 Feb 2019 |
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Feasibility of working with a wholesale supplier to co-design and test acceptability of an intervention to promote smaller portions : an uncontrolled before-and-after study in British Fish & Chip shops. / Goffe, Louis; Hillier-Brown, Frances; Hildred, Natalie Jane; Worsnop, Matthew ; Adams, Jean M.; Araújo-Soares, Vera; Penn, Linda; Wrieden, Wendy; Summerbell, Carolyn D; Lake, Amelia; White, Martin; Adamson, Ashley J.
In: BMJ Open, 07.02.2019.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Feasibility of working with a wholesale supplier to co-design and test acceptability of an intervention to promote smaller portions
T2 - BMJ Open
AU - Goffe, Louis
AU - Hillier-Brown, Frances
AU - Hildred, Natalie Jane
AU - Worsnop, Matthew
AU - Adams, Jean M.
AU - Araújo-Soares, Vera
AU - Penn, Linda
AU - Wrieden, Wendy
AU - Summerbell, Carolyn D
AU - Lake, Amelia
AU - White, Martin
AU - Adamson, Ashley J.
PY - 2019/2/7
Y1 - 2019/2/7
N2 - Objectives To explore the feasibility of working with a wholesale supplier to co-design and deliver, and to assess the acceptability of, an intervention to promote smaller portions in Fish & Chip shops. Design Uncontrolled before-and-after study. Setting Fish & Chip shops in northern England, 2016. Participants Owners (n=11), a manager and customers (n=46) of Fish & Chip shops; and intervention deliverers (n=3). Intervention Supplier-led, three-hour engagement event with shop owners and managers, highlighting the problem of excessive portion sizes and potential ways to reduce portion sizes; provision of box packaging to serve smaller portions; promotional posters and business incentives. Data collection In-store observations and sales data collected at baseline and postintervention. Exit survey with customers. Semistructured interviews with owners/ managers and intervention deliverers postintervention. Results Twelve Fish & Chip shops were recruited. Observational data were collected from eight shops: at baseline, six shops did not promote the availability of smaller portion meals; at follow-up, all eight did and five displayed the promotional poster. Seven out of 12 shops provided sales data and all reported increased sales of smaller portion meals postintervention. Of 46 customers surveyed: 28% were unaware of the availability of smaller portion meals; 20% had bought smaller portion meals; and 46% of those who had not bought these meals were interested to try them in the future. Interviews revealed: owners/managers found the intervention acceptable but wanted a clearer definition of a smaller portion meal; the supplier valued the experience of intervention coproduction and saw the intervention as being compatible with their responsibility to drive innovation. Conclusions The co-design of the intervention with a supplier was feasible. The partnership facilitated the delivery of an intervention that was acceptable to owners and customers. Sales of smaller meal packaging suggest that promotion of such meals is viable and may be sustainable.
AB - Objectives To explore the feasibility of working with a wholesale supplier to co-design and deliver, and to assess the acceptability of, an intervention to promote smaller portions in Fish & Chip shops. Design Uncontrolled before-and-after study. Setting Fish & Chip shops in northern England, 2016. Participants Owners (n=11), a manager and customers (n=46) of Fish & Chip shops; and intervention deliverers (n=3). Intervention Supplier-led, three-hour engagement event with shop owners and managers, highlighting the problem of excessive portion sizes and potential ways to reduce portion sizes; provision of box packaging to serve smaller portions; promotional posters and business incentives. Data collection In-store observations and sales data collected at baseline and postintervention. Exit survey with customers. Semistructured interviews with owners/ managers and intervention deliverers postintervention. Results Twelve Fish & Chip shops were recruited. Observational data were collected from eight shops: at baseline, six shops did not promote the availability of smaller portion meals; at follow-up, all eight did and five displayed the promotional poster. Seven out of 12 shops provided sales data and all reported increased sales of smaller portion meals postintervention. Of 46 customers surveyed: 28% were unaware of the availability of smaller portion meals; 20% had bought smaller portion meals; and 46% of those who had not bought these meals were interested to try them in the future. Interviews revealed: owners/managers found the intervention acceptable but wanted a clearer definition of a smaller portion meal; the supplier valued the experience of intervention coproduction and saw the intervention as being compatible with their responsibility to drive innovation. Conclusions The co-design of the intervention with a supplier was feasible. The partnership facilitated the delivery of an intervention that was acceptable to owners and customers. Sales of smaller meal packaging suggest that promotion of such meals is viable and may be sustainable.
U2 - 10.1136/ bmjopen-2018-023441
DO - 10.1136/ bmjopen-2018-023441
M3 - Article
JO - BMJ Open
JF - BMJ Open
SN - 2044-6055
ER -