Financial and non-financial factors for the success of hybrid offerings: evidence from multinational enterprises in an emerging market

Erasmia Leonidou, Enrico Battisti, Muhammad Ishfaq Ahmad, Raffaele Campo

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Financial and non-financial factors for the success of hybrid offerings: evidence from multinational enterprises in an emerging market'. Together they form a unique fingerprint.

Social Sciences

Keyphrases

Economics, Econometrics and Finance

Computer Science