From Design Student to 'Intrapreneurial' Graduate: Staging the Enterprise Journey

Peter Reid, Lewis Brown

Research output: Contribution to conferencePaperpeer-review


There has been much published and cited in academic papers, careers services and the media regarding the need for graduates to develop "soft skills". Among these, commercial awareness, project and time management, interpersonal skills, team working and communication all rate highly.

Developing enterprise skills is about developing the whole graduate and equipping them with the life skills, business knowledge, confidence and the resilience to succeed after graduation, away from the safety net and outside the walls of academic institutions. Embedded enterprise activities can also develop independence of thought and action as well as personal accountability.

This session will address these pertinent issues by focusing on the entire journey from student to 'one year on' graduate.

This session will follow one Product Design graduate's enterprise journey through their degree and into graduate employment. A case study will focus on developing business relationships that place enterprise in the curriculum, enhancing student experience and creating employment opportunities. The presentation will include both academic and graduate perspectives. It will discuss the challenges and benefits of working with business, building sustainable capacity and bridging into employment via Knowledge Exchange initiatives. Extensive examples will contextualise and showcase real world working.
Original languageEnglish
Publication statusPublished - 4 Sep 2019
EventInternational Enterprise Educators Conference (IEEC2019): Enterprise and Entrepreneurship Education on a Global Stage - Oxford Brookes University, Headington, United Kingdom
Duration: 4 Sep 20196 Sep 2019
Conference number: 2019


ConferenceInternational Enterprise Educators Conference (IEEC2019)
Abbreviated titleIEEC2019
Country/TerritoryUnited Kingdom
Internet address


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