Here, there and everywhere : A study of consumer centrism

Melvin Prince, Mark Davies, Mark Cleveland, Dayananda Palihawadana

    Research output: Contribution to journalArticlepeer-review

    226 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)-
    JournalInternational Marketing Review
    DOIs
    Publication statusPublished - 1 Sep 2016

    Cite this