IMC and the Practitioners‘ Strategy Paradox

A. E. Manoli, Mark Davies

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2014
    Event13th International Conference on Research in Advertising - Amsterdam, Netherlands
    Duration: 26 Jun 2014 → 28 Jun 2014

    Conference

    Conference13th International Conference on Research in Advertising
    Abbreviated titleICORI 2014
    Country/TerritoryNetherlands
    CityAmsterdam
    Period26/06/14 → 28/06/14

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