IMC and the Practitioners‘ Strategy Paradox

A. E. Manoli, Mark Davies

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2014
    Event13th International Conference on Research in Advertising - Amsterdam, Netherlands
    Duration: 26 Jun 201428 Jun 2014

    Conference

    Conference13th International Conference on Research in Advertising
    Abbreviated titleICORI 2014
    CountryNetherlands
    CityAmsterdam
    Period26/06/1428/06/14

    Cite this

    Manoli, A. E., & Davies, M. (2014). IMC and the Practitioners‘ Strategy Paradox. Paper presented at 13th International Conference on Research in Advertising, Amsterdam, Netherlands.