Implementation of technology acceptance model in E-learning environment in rural and urban areas of Pakistan

Increasing innovative trends in information and communication technologies may create new forms of learning. Information technology (IT) has been empowered to support teaching and learning in classrooms. Increased emphasis on e-learning process has caused some basic behavioral changes in traditional learning process. Current study tries to investigate the technology acceptance behavior of the students using e-learning. Study used Technology Acceptance Model (TMA) for the assessment of student behavior using E-learning in rural and Urban Area of Pakistan. A five point likert scale questionnaire is used to collect data from convenient sample of 400 students enrolled in e-learning from the rural and urban areas of Pakistan. Result indicates infrastructure of e-learning environment (information quality, service quality and system quality) has a direct effect with perceived usefulness of e-learning and ease to use which lead to positive intentions towards use of E-learning.