Impulsivity has often been invoked as a proximate driver of different life-history strategies. However, conceptualisations of “impulsivity” are inconsistent and ambiguities exist regarding which facets of impulsivity are actually involved in the canalisation of reproductive strategies. Two variables commonly used to represent impulsivity were examined in relation to reproductive behaviour. Results demonstrated that sensation seeking was significantly related to strategy-based behaviour, but impulsivity (defined as a failure to deliberate) was only weakly correlated. The effect of impulsivity disappeared when sensation seeking was controlled. Sex differences emerged for sensation seeking but not impulsivity. We conclude that “impulsivity” is not a unitary trait and that clearer distinctions should be made between facets of this construct.