Interloop Limited: A journey from ethics to business sustainability

This case study is aimed to highlight the distinguishing attributes of sustainable organizations in comparison with their traditional counterparts in the context of a developing country. The insights gained from this case study will be beneficial for the managers of other local textile organizations which are at the early stages of adopting sustainability as an emerging paradigm. The case study is written in the form of an organized journey comprising history, current status and future perspectives of the organization. Additionally, the case study examines the sustainability culture of the chosen organization for a deeper understanding of cultural characteristics of sustainable organizations. The interpretation of the organization with the Business Sustainability Typology Matrix will help us to understand the multiple concerns, the values created and perspectives adopted by sustainable organizations. Moreover, the case study will help practitioners and academics to learn about the business sustainability practices from the perspective of a developing country by serving the following objectives:

Assess the sustainability position of Interloop based on the ongoing business practices

Understand the cultural dimensions of Interloop from sustainability perspective

Analyse the positioning of Interloop on the Business Sustainability Typology Matrix presented by Dyllick and Muff (2015)

Contribute to a wider pool of case studies of sustainable organizations from various industries of different regions, to facilitate an exchange of know-how among practitioners as well as between academia and the business world