Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions

Chang Xiong, Victor Chang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Abstract

Digital piracy is widely recognized as a global concern, and it may arise due to different causes. The Chinese music market is holding unique characteristics as a result of China’s distinctive institutional context and technological development. However, the extant research in explaining this unethical consumer behavior in the digital era only examined the impact of the strength of social norms and ignored the effect imposed by the clarity dimension of social norms. The purpose of this paper is to introduce the clarity dimension of social norms into explaining consumers’ digital piracy intentions through a deductive approach. The current research contributes to the existing literature on digital consumer behavior by investigating the new perspective of clarity of social norms. Also, by bringing in data from an under-studied context of an emerging economy, this study offers a more comprehensive understanding of the piracy issues from a social–psychological perspective. Theoretical and managerial contributions, as well as the limitations and suggestions on future research, are also discussed.

Original languageEnglish
Title of host publicationModern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020
EditorsVictor Chang, Muthu Ramachandran, Víctor Méndez Muñoz
PublisherSpringer Science and Business Media Deutschland GmbH
Pages401-409
Number of pages9
ISBN (Print)9789813361409
DOIs
Publication statusPublished - 1 Apr 2021
Event1st International Conference on Industrial IoT, Big Data and Supply Chain - Virtual, Online
Duration: 15 Sep 202017 Sep 2020

Publication series

NameSmart Innovation, Systems and Technologies
Volume218
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

Conference1st International Conference on Industrial IoT, Big Data and Supply Chain
Abbreviated titleIIoTBDSC 2020
CityVirtual, Online
Period15/09/2017/09/20

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd

https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms.

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