Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions

Chang Xiong; Victor Chang

doi:10.1007/978-981-33-6141-6_42

Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions

Chang Xiong, Victor Chang

Centre for Digital Innovation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Abstract

Digital piracy is widely recognized as a global concern, and it may arise due to different causes. The Chinese music market is holding unique characteristics as a result of China’s distinctive institutional context and technological development. However, the extant research in explaining this unethical consumer behavior in the digital era only examined the impact of the strength of social norms and ignored the effect imposed by the clarity dimension of social norms. The purpose of this paper is to introduce the clarity dimension of social norms into explaining consumers’ digital piracy intentions through a deductive approach. The current research contributes to the existing literature on digital consumer behavior by investigating the new perspective of clarity of social norms. Also, by bringing in data from an under-studied context of an emerging economy, this study offers a more comprehensive understanding of the piracy issues from a social–psychological perspective. Theoretical and managerial contributions, as well as the limitations and suggestions on future research, are also discussed.

Original language	English
Title of host publication	Modern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020
Editors	Victor Chang, Muthu Ramachandran, Víctor Méndez Muñoz
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	401-409
Number of pages	9
ISBN (Print)	9789813361409
DOIs	https://doi.org/10.1007/978-981-33-6141-6_42
Publication status	Published - 1 Apr 2021
Event	1st International Conference on Industrial IoT, Big Data and Supply Chain - Virtual, Online Duration: 15 Sept 2020 → 17 Sept 2020

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	218
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Conference

Conference	1st International Conference on Industrial IoT, Big Data and Supply Chain
Abbreviated title	IIoTBDSC 2020
City	Virtual, Online
Period	15/09/20 → 17/09/20

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd

https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms.

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10.1007/978-981-33-6141-6_42

Full textAccepted author manuscript, 233 KBLicence: CC BY-NC-ND

Cite this

Xiong, C., & Chang, V. (2021). Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions. In V. Chang, M. Ramachandran, & V. Méndez Muñoz (Eds.), Modern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020 (pp. 401-409). (Smart Innovation, Systems and Technologies; Vol. 218). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-33-6141-6_42

Xiong, Chang ; Chang, Victor. / Investigating the Clarity Dimension of Social Norms : How Normative Ambiguity on Digital Piracy Intentions. Modern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020. editor / Victor Chang ; Muthu Ramachandran ; Víctor Méndez Muñoz. Springer Science and Business Media Deutschland GmbH, 2021. pp. 401-409 (Smart Innovation, Systems and Technologies).

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title = "Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions",

abstract = "Digital piracy is widely recognized as a global concern, and it may arise due to different causes. The Chinese music market is holding unique characteristics as a result of China{\textquoteright}s distinctive institutional context and technological development. However, the extant research in explaining this unethical consumer behavior in the digital era only examined the impact of the strength of social norms and ignored the effect imposed by the clarity dimension of social norms. The purpose of this paper is to introduce the clarity dimension of social norms into explaining consumers{\textquoteright} digital piracy intentions through a deductive approach. The current research contributes to the existing literature on digital consumer behavior by investigating the new perspective of clarity of social norms. Also, by bringing in data from an under-studied context of an emerging economy, this study offers a more comprehensive understanding of the piracy issues from a social–psychological perspective. Theoretical and managerial contributions, as well as the limitations and suggestions on future research, are also discussed.",

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Xiong, C & Chang, V 2021, Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions. in V Chang, M Ramachandran & V Méndez Muñoz (eds), Modern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020. Smart Innovation, Systems and Technologies, vol. 218, Springer Science and Business Media Deutschland GmbH, pp. 401-409, 1st International Conference on Industrial IoT, Big Data and Supply Chain, Virtual, Online, 15/09/20. https://doi.org/10.1007/978-981-33-6141-6_42

Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions. / Xiong, Chang; Chang, Victor.
Modern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020. ed. / Victor Chang; Muthu Ramachandran; Víctor Méndez Muñoz. Springer Science and Business Media Deutschland GmbH, 2021. p. 401-409 (Smart Innovation, Systems and Technologies; Vol. 218).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Xiong C, Chang V. Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions. In Chang V, Ramachandran M, Méndez Muñoz V, editors, Modern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020. Springer Science and Business Media Deutschland GmbH. 2021. p. 401-409. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-33-6141-6_42

Investigating the Clarity Dimension of Social Norms: How Normative Ambiguity on Digital Piracy Intentions

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