Jazz and marketing planning

Noel Dennis, Michael Macaulay

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)177-185
JournalJournal of Strategic Marketing
Volume11
Issue number3
DOIs
Publication statusPublished - 1 Sep 2003

Cite this

Dennis, Noel ; Macaulay, Michael. / Jazz and marketing planning. In: Journal of Strategic Marketing. 2003 ; Vol. 11, No. 3. pp. 177-185.
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Jazz and marketing planning. / Dennis, Noel; Macaulay, Michael.

In: Journal of Strategic Marketing, Vol. 11, No. 3, 01.09.2003, p. 177-185.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Jazz and marketing planning

AU - Dennis, Noel

AU - Macaulay, Michael

PY - 2003/9/1

Y1 - 2003/9/1

U2 - 10.1080/0965254032000133467

DO - 10.1080/0965254032000133467

M3 - Article

VL - 11

SP - 177

EP - 185

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

SN - 0965-254X

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