Abstract
Ageing is drastically increasing in Malaysia and will continue to grow until 2030
(MHM, 2018; Qandeel & Jehom, 2020). Consequently, senior citizens are
expected to be triple and have more mobility, health and care issues that will
affect their quality of life (Lai et al., 2019; Phua et al., 2019). The number and
demand for ageing care centres across the globe, including Malaysia, are
increasing to treat older adults with love, care and attention, similar to home
(Noor & Isa, 2020). One family business in Klang Valley, Malaysia, is doing its
best to provide holistic care and quality services to old and ailing community
members. That family business is Noble Care Malaysia Sdn Bhd. The logo of
Noble Care below (Fig. 1) symbolises care for its community.
(MHM, 2018; Qandeel & Jehom, 2020). Consequently, senior citizens are
expected to be triple and have more mobility, health and care issues that will
affect their quality of life (Lai et al., 2019; Phua et al., 2019). The number and
demand for ageing care centres across the globe, including Malaysia, are
increasing to treat older adults with love, care and attention, similar to home
(Noor & Isa, 2020). One family business in Klang Valley, Malaysia, is doing its
best to provide holistic care and quality services to old and ailing community
members. That family business is Noble Care Malaysia Sdn Bhd. The logo of
Noble Care below (Fig. 1) symbolises care for its community.
| Original language | English |
|---|---|
| Title of host publication | Attaining the 2030 Sustainable Development Goal of Good Health and Well-Being (Family Businesses on a Mission) |
| Editors | N Birdthistle, R Hales |
| Publisher | Emerald |
| Chapter | 4 |
| Pages | 43-54 |
| ISBN (Electronic) | 9781804552094 |
| ISBN (Print) | 9781804552124 |
| DOIs | |
| Publication status | Published - 14 Dec 2023 |